Culinary Institute of America

Bradford|Toffoli worked with the CIA on two versions of its campaign case statement as well as a framework for overall campaign communications. Our goal was to define the CIA in a broader context and tell the story of its strategic initiatives that focused on human health, sustainability and embracing cultural diversity.

The CIA had the makings of a case statement, but it needed help with focusing its message and creating an elegant, magazine-style publication. Bradford|Toffoli helped the CIA develop a publication that told the story of the organization’s teaching and outreach programs.