Santa Barbara Museum of Art
SBMA came to Bradford|Toffoli with a challenge: how could the museum connect with current and new donors to support a capital campaign that focused on building renovations and improvements? We took that challenge further and developed messages and an identity program that focused on the power of art and the museum’s enduring impact on the people of Santa Barbara.
Campaign Identity
The museum needed a new identity for the campaign, and Bradford|Toffoli worked with leadership and board members to create a logo that has been embraced by constituents.
Case Statement
BT created a case statement that captured the compelling need to renovate and update a building that was more than 100 years old. The case focused on telling the enduring stories of the museum’s role in the community and the power of art.
Campaign Advertising Campaign
Prior to the public launch of the campaign, Bradford|Toffoli created a comprehensive advertising campaign to enhance the brand of the museum. The campaign included print, radio and television spots.
Campaign Website
After developing messaging and a visual identity for the campaign, BT developed a fresh campaign website that includes narrative as well as video to tell the ongoing story of the campaign.
Campaign Video
Videography by Tim Eaton
“They listened closely to stakeholders and provided many good ideas and options. Our board and staff are extremely pleased with their performance and what has been a very easy and highly productive working relationship with them.”
Larry J. Feinberg, chief executive officer, Santa Barbara Museum of Art