Identity
Programs
In the competitive world of universities and nonprofits, a comprehensive and cohesive branding program is essential to rise above the crowd. We bring a unique perspective to the branding process, combining our experience with the private and public sectors to define an organization’s most compelling messages and best stories.
Amid the buzzwords and hype about branding, we go back to some tried and true ideas. We believe in Aristotle’s ideas about persuasion. Define your audience and its needs. Hone your strategies and messages. Identify the right tactics to reach and ultimately persuade your audience.
When the USC Marshall School of Business needed a comprehensive communications plan to tell the story of a groundbreaking undergraduate global business program, we met with leadership to develop a compelling brand for the World Bachelor in Business.
Bradford|Toffoli has created a comprehensive identity program for the Santa Barbara Museum of Art’s capital campaign as well as an identity package for the museum’s 75th anniversary.
Following on the heels of the College’s capital campaign, Jay developed a revitalized identity program for CMC based on the traditional book, scepter, and globe icons the school has used since its founding.
BT developed an effective identity program for Claremont McKenna College’s $635 million capital campaign.
Through the years, Jay has worked with Pomona College to develop a logo and an identity program and has updated the logo as the college’s needs evolved.
Find to Fund is an online resource that works with non-profits to help them find funding. Jay worked with them to develop an identity that clearly articulated the interactive nature of the website.
Jay and Robert are branding experts with insight-driven creative and copy expertise. They keep the big vision at the core of their work and that leads to real results.
– Marylou Ferry, communications consultant;
former vice president and chief communications officer, Pomona College