Our Approach
Bradford|Toffoli uses a proven methodology and process to approach communications and connect with the needs of organizations. We believe in Aristotle’s ideas about persuasion—effective communications must center on the needs of your audience. Compelling storytelling must touch on Aristotle’s ideas about ethos, pathos and logos. Here’s how we learn about organizations, their stories and their constituents:
Conduct interviews
with organizational leadership to discover core messages and get context on communications needs.
Define constituents
and develop specific communications plans and vehicles for each constituent group.
Perform a comprehensive audit
of all communications vehicles to understand existing messages and storylines.
Establish attributes
to guide and shape messaging and design directions.
Create a powerful
communications machine
to support goals.
Provide messaging framework
for defining the elements of the communications campaign
We make periodic presentations to senior leadership and board members to share our findings and get them involved in the creative process early—this leads to better communications and consistent messaging down the road. When CEOs or presidents, board members, alumni and staff members can all articulate the priorities and themes of a campaign, there is a sense of common purpose and a belief that the campaign will transform an organization. Our role is to move organizations in that direction, to distill from myriad conversations and documents a clear, powerful vision for an organization.